Thursday, August 20, 2015

Government Marketplace- How well do you know it?

Most businesses that we talk to on a regular basis about their government sales have some kind of idea of the agencies that they want to sell their products/services to and what other companies will be going after the same opportunities. However, when we ask them where they came up with that information it is mostly based on their commercial business. While this is a great start there is a lot of information available that is specific to the government market.
So, what type of information should you be looking at? To start you want to have an idea of the following:
·         What agencies are really spending the most on your products/services
o   Who in those agencies are purchasing it
o   Does that agency have anything forecasted in your industry
o   How are they purchasing it i.e. GSA Schedule, Sole Source, etc.
o   What type of set asides do they purchase from
·         Who are the contractors that are being awarded the most contracts
o   Who are their largest buyers
o   Do they have any set asides
o   Do they hold any contracting vehicles i.e. GSA Schedule, Blanket Purchase Agreement, etc.

Being able to answer the above listed questions will give you a good idea of what agencies you should be targeting (along with why, how and when) and who you will most likely be competing with when going after those agencies opportunities.

There are a few sites that we would recommend visiting to start gathering this information:
·         https://www.fbo.gov/


And if you have any questions or want a point in the right direction you can take advantage of our free market research report to get started. Just schedule an appointment: http://government-contract-services.reservio.com/

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