You’ve finished your warm ups and
the National Anthem has been played, its game time. The first quarter is when you
need to set the stage for the rest of the game. How is the next three quarters
going to work out, do you know when you need to put your bench players in? Have
you planned out what your attack strategy is? You want to know as much about
the game that is being played and your opponent as possible.
Unlike a basketball game when
there are off days and an off season we don’t have that luxury so we use our
first quarter for planning and answering as many questions as we can. Although
there are a lot of variables that go into government purchasing being prepared
as you can makes all the difference in the world. If you have not started
planning it’s not too late.
You can start by answering the
following questions:
- · What agencies purchase what you sell?
- · Who are your top competitors and what types of contracts do they hold?
- · What opportunities are being forecasted in your industry?
Those three questions will take
some work to find the answer to but they will give you a good picture of your
season and allows you to formulate your attack plan.
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